Indonesia’s Largest

Innovation & Experience Center

Step into our Innovation & Experience Center that speaks your language. See our technology in action, customized to your industry’s workflow and challenges.

Technology Garden

1,400sqm of immersive area

20+ vertical industries

with real-use case simulations

Live demos + guided sessions

with solution experts

Innovation Center Map

See Your Future Operations, Live.
Before You Invest.

Tech investments fail when stakeholders can’t “see it” working in their world.

Technology moves fast

Clients aren’t sure where to start or what fits best

Demos are too generic

Stakeholders can’t clearly justify the budget

Benefits & use cases aren’t clear

Adoption slows & internal alignment takes longer

That’s why we built a place where decision-makers can validate outcomes, before implementation.

Find the Perfect Fit for Your Business

PT Murni Experience & Innovation Center is built for decision-makers who want to see real impact before making a move. Let’s envision your business transformation, together.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

We’re Working on This Sector

Great things are on the way for this industry.
While we finalize the details, you can explore other sectors to discover what we’ve already built.

Shorten Decision Cycles.
Reduce Implementation Risk.
Accelerate Adoption & Transformation.

Move from “concept” to “execution” faster, with our experts guiding every step

Find the best-fit solution for your business and real workflows

Align all stakeholders quicker (Operations, IT, Business, Finance, Risk, etc.)

What to Expect in Your Session

In one visit, turn “we’re exploring” into “we know what to do next”. The sessions are strictly private and can be tailored to your team.

Join a private, curated walkthrough of the most relevant live simulations for your industry

Share your goals, pain points, and future business direction

Get a tailored recommendation and a clear next-step plan

Who Gets the Most Value

If you’re responsible for outcomes, budgets, and execution, 
this visit is for you. Ideal for:

C-level & Directors 

Operations & Service Heads

Branch/ Outlet Leaders

IT & Digital Transformation

Procurement & Finance

And Other Related Stakeholders

Frequently Asked Questions (FAQ)

Get the details upfront so you can book with confidence 
and make the most of the session.

What industries are available in the Innovation & Experience Center?

We currently offer real-use-case simulations across 20+ vertical industries, including (but not limited to): Banking, Hospital & Medical Clinic, Retail, F&B, Hospitality (Hotel), Department Store, Minimarket, Fruit Hall, Convenience Store, Public Services, Public Transportation, Education, Telecommunications, Multifinance, Money Changer, Gas Station, Logistics & Warehouse, Distribution Hub, Property Agent, Tour & Travel

Simply submit your details via the booking form. Our team will follow up to confirm your focus, objectives, and time slot.

To make the session more relevant, it helps to share:

  • Your current process, pain points, and key objectives
  • Target site type (branch/ outlet size, customer volume, transaction volume, etc.)
  • Any constraints (timeline, budget range, compliance needs, etc.)
  • What success looks like (speed, cost reduction, customer experience improvement, etc.)

The session is currently free of charge. We recommend booking in advance to secure your preferred time slot.

A typical tour lasts around 30 minutes. Duration may vary depending on how in-depth you’d like the demo and discussion to be.

Yes, cross-functional teams are welcome and strongly recommended for faster alignment. For the best experience, we recommend up to 10 attendees per session.

Each industry simulation is built on recommended best practices from PT Murni’s 33+ years of implementation experience. The session is also highly interactive – so you can ask questions and share your specific workflow, goals, pain points, and priorities to ensure the walkthrough is relevant to your needs.

Yes. Once your session is confirmed, we reserve the premise and time slot exclusively for your team. Additional deep-dive discussions can be arranged, subject to the availability of the relevant specialists.

Yes. Our Innovation & Experience Center is ideal for pre-RFP validation and pilot planning, helping you:

  • Clarify requirements and success criteria before issuing an RFP
  • Align stakeholders on scope, priorities, and expected outcomes
  • Reduce pilot risks by validating feasibility and operational fit early
  • Accelerate rollout planning with a clearer implementation roadmap

Yes, to ensure everyone’s convenience and to protect our confidential concepts, UI, and solution designs:

  • Please ask for permission before taking photos or videos.
  • Please do not unplug cables, power sources, or move devices without permission from our team.

Schedule a Session

Free session. Limited slots. By appointment only to keep the experience private and curated.

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